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Most people think that rheumatoid arthritis is just achy joints. Patients with RA face a far different reality. The auto-immune disease is disabling, and the simplest task–turning keys in a lock, uncapping a tube of lipstick, lifting a watering can–may be almost impossible. But many patients think their current regime has restored their condition to "good enough." This unbranded awareness campaign prompts them to seek out more information.