HOT FLASH RELIEF: This work took a year or more of my career and was the client favorite heading towards production. All ground to a halt when the FDA didn’t approve the indication change and I was left with . . . animatics. But that's what happens in pharma, right? The silver lining was that the agency was given more assignments.
This proposed branded commercial and tested in the top quintile for persuasion, memorability, and linkage to brand message, making Pfizer extremely pleased with the agency’s ability to deliver persuasive and engaging creative.
Below is the unbranded video that would have run before the branded effort.
We proposed a glue-in pamphlet, "Yesterday's Guide to Relieving Hot Flashes,” as well as banners and print on the same theme.